On average people perform 2-3 Google searches a day, so that’s at least 1 billion people on the internet, looking for products, knowledge or interests to follow up every single day
Online purchases top $1,000,000 every MINUTE and in that same minute, Facebook users upload 150,000 texts and 147,000 photos, and Amazon ships 6,650 packages
There are over 200 million active websites (out of1.7 billion in total), and over 175,000 new sites appear every day. That is a huge amount of required copy. Whilst many companies retain copywriting staff, not all businesses, charities or clubs need a full-time copywriter so they hire a 3rd party copywriting service like Really Effective Copy.
Online purchases top $1,000,000 each minute and in that same minute, Facebook users upload 150,000 texts and 147,000 photos, and Amazon ships 6,650 packages1.
There are over 200 million active websites (out of 1.7 billion in total), and over 175,000 new sites appear every single day. That is a huge amount of required copy. Whilst many companies retain copywriting staff, not all companies need a full-time copywriter so they contract a 3rd party copywriting service like Really Effective Copy.
Two hundred million active websites out of 1.7 billion is a lot of failed websites. It is impossible to determine meaningful numbers so we cannot estimate how many of those websites failed due to bad copy. I expect it to be many millions. The websites that endure; the ones we call favourites and go back to time and time again all have one thing in common – excellent content and really effective copy.
Pictures and layout are easy, especially if you use a template, but the text is another matter entirely. This is why so many successful companies contract copywriters like me – it’s not that simple.
It helps to know the psychology of the potential client, and people in general as well. You need to extol the virtues of your site without getting too much ‘in the face’ and you need to present your pages professionally. If the quality of the grammar is poor or the text itself is badly written, that reflects on the product, and/or the company selling it.
It must know its readers’ interest; the reason they are there and offer them reasons to stay. We cannot know how many websites with bad copy have died by the wayside, but we do know that in today’s internet, professional web copy is an absolute must if the site is to be successful. ‘Professional’ copy is not the whole story, however. Professional content isn’t necessarily good Copy. There is not a bigger turnoff than looking for something and being dumped into a technical reference manual or onto a million-product company’s home page.
* Statistics Sources: websitesetup.org (except 1 Next Gen Personal Finance)
I have experience creating complete websites for small businesses, clubs and associations and huge multi-national Universities. So if you want a complete website, or already have your site and only require copy, I can help. We can choose from hundreds of ‘look and feel’ templates, or design one from scratch. We can create artwork or obtain it from my access to libraries of millions of images.
We will work together in partnership and turn your vision into a working, active website.