Every website that has ‘members’ or ‘customers’ or signed-up ‘users’ should be utilising the power of Newsletters. Newsletters do three things really well. They keep your clients engaged with your site/company/special interest. They allow you to advertise old, current and upcoming stock or services. And they are a very useful tool is getting more sign-ups/purchases.
Like all other aspects of customer-facing media, it has to be right. The copy must be good. Bad copy sells nothing. Good copy sells reasonably well. Really Effective Copy sells really well.
A newsletter is a printed or electronic report containing news concerning the activities of a business or an organisation that is sent to its members, customers, employees or other subscribers. Newsletters generally contain one main topic of interest to their recipients.Wikipedia
However, to an online business or special interest group, a newsletter is this and much more. What Newsletters are not, are sales brochures. Whilst it is perfectly OK to announce items for sale or sign-up in a Newsletter, the pitch needs to be only one of the items in the newsletter; it cannot be the only one. Otherwise, it’s not a Newsletter, it’s spam.
The Newsletter is a much-underestimated tool in furthering engagement between a website and its mailing list.
Each article enjoyed by its recipients warms them a little more to you. If your readers respect you they will listen to you. And when you advertise that new product or service or Special Interest Group, they are more likely to click a link in a publication they trust.
Writing Newsletters can be time-consuming and, especially in times of little actual news, difficult to write. That’s where the copywriter comes in. With some research, some pictures and some ideas about content, the copywriter creates the content for you, leaving you to enjoy the engagement with it.
The reasons you might contract a copywriter are usually one of the following:
- You are not confident in creating good content
- in a manner that describes what you need to say in a way that will convince people
- that appears ‘professional’
- that incorporates the psychological hooks and techniques that encourage engagement
- You do not have the time (or the inclination)
- for the research
- for the creation
Really Effective Copy can do all of that for you. If you’d like to talk, please click here and between us, we’ll make that happen.