Whilst it would be implausible to actually mean it, that is 4 billion potential clients.
Whether you are looking to increase your e-commerce sales or non-profit membership or readership, it is important to get your message to as many people in your demographic as possible. And the way to do that is by encouraging engagement. The methods presented here are all tried and tested methods for achieving just that.
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E-Commerce requires certain tools in order to succeed. These tools are:
A website set up with payment options and supply lines, correctly adhering to legal requirements and really effective copy.
Email Campaigns – used for cold calling and for re-engagement.
Facebook Ads – used to direct people to your sales page, or to collect email addresses for emailing campaigns/sign-ups.
Looking for new customers means online Advertising. The best platform for this is Facebook, with over 2.9 billion monthly hits. That’s nearly 75% of all internet users. 1.9 billion active daily users. That alone is the biggest single source of website engagement next to direct searches. Google processes 3.5 billion requests a day. So the potential for finding customers is huge.
A typical campaign will consist of a set (usually 3, but not always) of Facebook Ads, which when clicked, will land people on your Landing Page or your Sales Page. From there you either convert the sale, or you don’t. If you don’t (you will not, ever, sell your product or service to everyone who lands on your website), the next stage is an email campaign.
When you want to re-engage previous customers, you already have all the information you need to sell directly via email.
Attracting new members, or getting people to sign up for a Newsletter is easier than getting someone to buy something. But the principle is the same. A Facebook Ad leads to a Landing Page which captures the email address and processes the membership. Unlike an e-commerce site, a membership paradigm needs to maintain it’s engagement, with good, useful content in newsletters, emails, social media pages etc.