There are 4 billion internet users – that is over half of the world’s population.

Whilst it would be implausible to actually mean it, that is 4 billion potential clients.

Whether you are looking to increase your e-commerce sales or non-profit membership or readership, it is important to get your message to as many people in your demograph. And the way to do that is by encouraging engagement. The methods presented here are all tried and tested methods for achieving just that.

If you know exactly what you need, please choose an option from the Services Menu. If you want or need to know more about these services, please read on.

E-Commerce

Looking for new customers means online Advertising. The best platform for this is Facebook, with over 2.9 billion monthly hits. That’s nearly 75% of all internet users. 1.9 billion active daily users. That alone is the biggest single source of website engagement next to direct searches. Google processes 3.5 billion requests a day. So the potential for finding customers is huge.

A typical campaign will consist of a set (usually 3, but not always) of Facebook Ads, which when clicked, will land people on your Landing Page or your Sales Page. From there you either convert the sale, or you don’t. If you don’t (you will not, ever, sell your product or service to everyone who lands on your website), the next stage is an email campaign. 

When you want to re-engage previous customers, you already have all the information you need to sell directly via email. Each link below will take you to a page that will tell you everything about the various aspects of online marketing and why you need professional copy.

Memberships/Sign-ups

Attracting new members, or getting people to sign up for a Newsletter is easier than getting someone to buy something. But the principle is the same. A Facebook Ad leads to a Landing Page which captures the email address and processes the membership. Unlike an e-commerce site, where a customer buys a single item, a membership paradigm needs to maintain it’s engagement, with good, useful content in newsletters, emails, social media pages etc.

Each link below will take you to a page that will tell you everything about the various aspects of pushing your organisation out to the world, and why it needs to be professionally presented.