Here are some stats* that should interest you:

There are 4 billion internet users – that is over half of the world’s population.

Whilst it would be implausible to actually mean it, that is 4 billion potential clients.

There are 3 billion Google searches every day.

On average, people perform 2 – 3 Google searches a day, so that’s at least 1 billion people on the internet, looking for stuff, products, services, knowledge every single day.

On average, people spend nearly 7 hours a day online. And during that time, they send around 120 billion emails.

Online purchases top $1,000,000 each minute and in that same minute, Facebook users upload 150,000 texts and 147,000 photos, and Amazon ships 6,650 packages1.

There are over 200 million active websites (out of 1.7 billion in total), and over 175,000 new sites appear every single day. That is a huge amount of required copy. Whilst many companies retain copywriting staff, not all companies need a full-time copywriter so they contract a 3rd party copywriting service like Really Effective Copy.

Two hundred million active websites out of 1.7 billion. The vast majority of these are websites that have closed down for one reason or another. It is impossible to determine meaningful numbers so we cannot estimate how many of those websites failed due to bad copy. I expect it to be millions. The websites that endure, the ones we call favourites and go back to time and time again all have one thing in common: really effective copy.

In order to produce good web content, it is not enough to know the product; you need to know how to present it

Pictures and layout are easy, especially if you use a template, but the text is another matter entirely. This is why so many successful companies contract copywriters like me – it’s not that simple.

It helps to know the psychology of the potential client, and people in general as well. You need to extol the virtues of your site without getting too much ‘in the face’ and you need to present your pages professionally. If the quality of the grammar is poor or the text itself s badly written, that reflects on the product, and/or the company selling it.

The content must be clear, concise, accurate and truthful.

It must know its readers’ interest; the reason they are there and offer them reasons to stay. We cannot know how many websites with bad copy have died by the wayside, but we do know that in today’s internet, professional web copy is an absolute must if the site is to be successful. ‘Professional’ copy is not the whole story, however. Professional content isn’t necessarily good Copy. There is not a bigger turnoff than looking for something and being dumped into a technical reference manual or onto a million-product company’s home page.

If you would like some help getting engagement with your web content, click here and let’s get talking.

* Statistics Sources: (except 1 Next Gen Personal Finance)