I have over 30 years experience of creating copy for online and offline publications and after retiring early from full-time work I needed to continue writing. It’s an occupation I love. I already had excellent English Language skills but I needed a direction. A friend suggested I try freelance copywriting. I’ve always prided myself on (as close as I can get to) perfection and so I embarked on a series of training courses to master the art of generating online engagement. I bought the best training courses available and so, I have been trained by some of the best in the world. It was not cheap, but it has been very effective.

“Nobody counts the number of ads you run; they just remember the impression you make”

William Bernbach

I understand the psychological factors that drive people to engage with websites or sales campaigns. It is vitally important that your clients want to buy your product; that they understand what they are buying and why. My sequential email campaigns take an interest, turn it into a desire and then convert it to a need. Which generates engagement. And Engagement is members, sign-ups, or sales.

We have seen the internet evolve from its origins as a sharing platform for research, through the crazy period of hobby sites and the start of internet marketing, to the situation we have today – the internet has become the world’s foremost marketplace. I have experience behind me along with extensive training to ensure that my copy is current, both in terms of content and marketing techniques that work.

 

 

I am based on the Nottinghamshire/Leicestershire border in the middle of England. Less than 5 minutes away is the rolling countryside and the woodlands of this lovely area – space I often turn to, laptop in hand, to create Copy in the tranquility this provides. There is nothing better than doing what you love (like writing or reading) in a place of natural beauty. The natural beauty of the English countryside brings its own inspiration.

I have spent my working life creating Copy for websites, training manuals, technical reference books and training courses. I have created Copy for music, photographic, special interest and e-commerce websites. Whilst I could never claim to be ‘the best’, I can certainly claim to have been taught by ‘the best’. My tutors and specialists, people from whom I draw inspiration, are among the best in the world at creating converting Copy.

“Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.”

Maurice Saatchi

If you need (more) engagement with your website or more take-up from your email campaigns, if you want more members, more customers, more profit, please check out the services I offer and get in touch.

Please note that ALL of these services can be used on their own. I am happy to create a single email or a sequence. However, a full-blown campaign, which should consist of ALL of these services, will help you build and maintain a customer base that will remain loyal and guarantee repeating engagement with your business/SI group.